Davenport-based Lee Enterprises Inc., a leading provider of local news and a major subscription and advertising platform in 77 markets, has announced a strategic partnership with Mudd Advertising, a leading full-service automotive advertising agency.
The partnership leverages a customized version of Lee’s innovative Vision platform enabling Mudd to fully support the cross-channel marketing efforts of retail automotive dealers and manufacturers across the United States.
Vision is a proprietary sales enablement and execution software, powered by Lee’s full-service national agency, Amplified Digital.
“Over the 40 years we’ve been in the automotive space we have experienced seismic changes to our industry and the tools needed to get the job done,” said Rob Mudd, Mudd’s chief futurist. “When first introduced to the Lee Vision software, I knew instantly we had found our technology partner for the future. We were proud to unveil the technology last week in Las Vegas at the Digital Dealer Conference & Exposition.”
MuddVision aims to make the complicated simple and help automotive advertisers achieve stronger results by combining cutting-edge technology, strategy and experience to make an intuitive platform that complements traditional marketing channels.
“This partnership demonstrates the commitment to digital solutions for both organizations,” said Kevin Mowbray, Lee president and chief executive officer. “The Vision platform has transformed local advertising for Lee Enterprises as part of our digital transformation strategy, and it aligns perfectly with the direction of Mudd Advertising.”